Qualification Summary

Highly accomplished, well-rounded front-end web developer, designer and digital marketing specialist with over 10 years of experience in leveraging best practices to successfully design, develop, and market interactive, fully functional online content. Extensively proficient in hand-coding HTML and CSS with a strong working knowledge of various web-scripting technologies, frameworks, and toolkits. A proven creative solutions provider with a broad range of design/development skills, including video editing, as well as a strong background in online marketing and analytics. Energetic, goal-oriented, resourceful, collaborative, technical problem solver with a genuine passion for a strong diverse online presence and an optimal user experience.

Technical Skills

Design Software:	Adobe Dreamweaver \| Photoshop \| Illustrator \| XD \| Animate \| Premiere Pro, Sketch
Computer Languages:	HTML5, XML, CSS3, SASS, LESS, JavaScript, jQuery, Git, Node.js
Frameworkds:	Bootstrap, Foundation
CMS Platforms:	Sitecore, Drupal, WordPress, Joomla!
Reporting & Analytics:	Google Analytics \| Tag Manager \| Webmaster Tools, SiteCatalyst
Marketing Tools:	Marketo, SalesForce, Brandwatch, Cheetahmail, Raven SEO Tools, Brandwatch, Social Bakers
Office Tools:	Word, Excel, Outlook, PowerPoint, Google Docs, JIRA
Specialties:	Responsive Web Design & Email Marketing, UX/UI Design, Content Management Systems, Internet Marketing & SEO

Profesional Experience

Automatic Data Processing (ADP) - Roseland, NJ
Front-End Web Developer

04/17 – Present

Develop/Customize several responsive front-end frameworks using core Bootstrap LESS and Node.js to compile
Build landing pages, microsites and interactive components/features using HTML5, CSS3, JavaScript and jQuery
Maintain/Optimize content and user interface for ADP website, SEM pages, and blog using Sitecore CMS
Meet and brainstorm with several external agencies pertaining to A/B testing initiatives, branding and SEO
Collaborate with team to define/implement enhancements that improve user experience and lead conversions
Provide strategic guidance to business partners on effective content management and SEO techniques
Troubleshoot, analyze, report and retest content management system issues using JIRA ticketing system
Ensure site leads flow process is fully integrated with CRMs for alignment with sales automation objectives
Test and ensure linkage to tracking and analytics platforms such as GTM, Google Analytics and SiteCatalyst

PHD Group, LLC
Freelance Web Designer / Owner

01/07 – Present

Design fully functional & captivating custom websites using optional flash components within SEO guidelines
Create logos, graphics, flash components, complete corporate identities for web presence or print production
Provide a wide variety of shopping cart services, custom CMS websites, and search engine visibility tools
Register domain names, configure web hosting, setup email accounts, and submit domains to search engines
Collaborate with clients as well as other IT professionals to determine and accomplish business objectives
Demonstrate great customer service with a fast turnaround time for site changes and update requests
Analyze existing websites for areas of improvement to increase visibility and/or improve appearance per request
Edit, proofread, and optimize given verbiage for website content in order to improve visibility and organic rankings
Network with IT professionals and solicit small to midsize business owners in need of an online presence

Motortrak (Connect-Auto) - Saddle River, NJ
Sr. Web Designer

06/15 – 09/16

Collaborated in the design and development of a responsive Mercedes-Benz dealer website and revamped CMS
Designed, implemented and tested custom responsive content for several automotive manufacturer dealer sites
Troubleshoot, reported and retested content management system issues using JIRA ticketing system
Executed custom web graphic design requests from Dealer Services and company corporate marketing materials
Edited videos for dealer level website carousels and automobile demonstrations displayed in inventory
Proactively updated all MB brand national content, model year assets and monthly specials within CMS and UVL
Collaborated with MB Account Manager to discuss requested ad hoc content updates or marketing campaigns
Scoped, oversaw and executed all Google Tag Manager tasks for tracking and reporting site audience behavior
Administrated national Google Analytics accounts for all Mercedes-Benz brands and exported monthly reports
Analyzed and discussed national site analytics with MB corporate to address areas in need of improvement

Prolifics - New York, NY
Online Marketing Manager

04/14 – 05/15

Spearheaded design/development of Drupal CMS website with 3rd party agency and internal web developers
Tested all site functionality and cross-browser compatibility for new site initiatives in order to fix/report issues
Maintained website content using HTML5 & CSS3 within Drupal 7 CMS that renders properly on all devices
Designed several responsive email marketing templates in Marketo to drive efficiency and consistent branding
Constructed Marketo campaigns for form-gated site content to accurately capture lead info in SalesForce
Configured and managed Google Analytics account for more accurate insight to pinpoint areas of improvement
Planned, executed and monitored site strategies for improving customer engagement and goal conversion rates
Collaborated with team members to compile and report ROI stats using Google Analytics and Marketo
Researched, overlooked and executed all facets of CPC campaigns: PPC, LinkedIn ads, Facebook ads
Standardized online marketing processes and docs to track communication and improve marketing efficiency

TUI Marine - Clearwater, FL
Web Specialist / E-commerce Executive

05/11 – 04/14

Maintained all facets of company websites using XHTML & CSS within multiple CMS’s (primarily Drupal)
Created and executed email marketing campaigns using dynamic content with responsive design in Cheetahmail
Analyzed all campaign performances and site statistics to pinpoint trends and areas of improvement
Brainstormed and executed strategies to improve online visitor flow, user interface and customer engagement
Tested all site functionality and cross-browser compatibility for all online initiatives and report any issues
Implement all company social media efforts on Facebook, Twitter, and YouTube for US market brands
Led training sessions pertaining to email/social media campaign efforts with brand managers in global markets
Facilitated SEO tasks that improved organic rankings, increased unique visitors and reduced PPC costs
Edited and produced promotional destination videos for external sites and CEO quarterly video podcasts

O.L. Products - Oldsmar, FL
Webmaster

03/10 – 05/11

Created, redesigned, maintained, and optimized all company websites using XHTML, CSS, and PHP contact forms
Configured and maintained databases using MySQL and PHP Admin for all shopping carts and e-commerce sites
Conducted server administration tasks to multiple hosting accounts including domain management
Supervised and produced advertising and training videos to be showcased in business establishments
Implemented the latest SEO methods to all sites in order to improve organic rankings and search engine visibility
Designed and executed mass email marketing campaigns targeting business owners and potential clientele
Designed Facebook applications using iFrames and overlooked all social media promotions and contests
Monitored and reported site traffic/performance for several company sites using Google Analytics

Education & Certifications

Lunametrics – New York, NY
– Google Tag Manager

2015

Blink Institute (FFW) – New York, NY
– Drupal Development

2015

Sessions.edu - Online
– Web Design Certification

2008

Belmont Abbey College - Belmont, NC
– B.S. Therapeutic Recreation with a concentration in Sports Medicine

2000